Mike Bliss says car keys are now “more complex than ever.”
Bliss is vice president of sales and marketing at automotive key replacement company, Car Keys Express, and he said consumers are facing difficulty in finding retailers that cut keys, “especially high-security, laser-cut keys.”
Because of that, Car Keys Express has released a mobile application that it says can create fully operational car keys through the use of consumers’ mobile phones.
“Our new app puts key replacement — literally — in consumers’ hands,” Bliss said in a news release.
“Pick,” “Pic,” and “Pair” are the three steps in the process, and for that first step, the consumer uses the app to pick his or her vehicle from a list. Then, he or she takes a picture of the key. Car Keys Express ships the customer a new, already-cut key.
The consumer then “pairs” the key to his or her vehicle with the included “EZ installer.” The installer plugs into…