Alexa
Car Alarm Systems

AI Weekly: Amazon went wide with Alexa; now it’s going deep

Amazon’s naked ambition to become part of everyone’s daily lives was on full display this week at its annual hardware event. It announced a slew of new Alexa-powered devices, including a home surveillance drone, a suite of Ring-branded car alarm systems, and miscellany like an adorable little kids’ Echo device. But it’s clear that Amazon’s strategy has shifted, even if only for a product cycle, from going wide to going deep.

Last year, Amazon baked its virtual assistant into any household device that could accommodate a chip. Its list of new widgets with Alexa seemed a mile long, and this included a menagerie of home goods like lamps and microwaves. The company also announced device partnerships that ensure Alexa would live on some devices alongside other virtual assistants, tools to make it easier for developers to create Alexa skills, networking devices and capabilities, and wearables. It was a volume play and an aggressive bid to further build out its ecosystem…

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